Tasha Gascòn
Issue № 024 — SpringVol. XX

— Portfolio · Est. 2005

TashaGascòn.

Global Marketing & Brand Executive — CMO | VP Marketing | GTM Strategist

Two decades of building brands that move people, markets, and revenue.

View My Work↓
Tasha Gascòn — Global Marketing & Brand Executive
Plate 01— T. Gascòn
Tasha Gascòn portrait
Now leading — Global Brand & Growth↓ Scroll the issueAtlanta · Remote · Worldwide
§ 01About
I've watched marketing evolve from glossy magazine spreads to AI-generated campaigns — and I've led brands through every chapter of that shift.
— Tasha Gascòn

The short version

I'm Tasha Gascòn, a global marketing and brand strategy executive with 20+ years building consumer brands across fitness, wellness, lifestyle, and CPG sectors.

I've worked with brands like Celsius, SinFit Foods, Icon Meals, Propello Life, and DDP Yoga — leading strategy, digital transformation, and creative execution across North America, Europe, Latin America, and the Middle East.

My edge is knowing when to trust the data and when to trust the instinct. Usually both.

§ 03Core Competencies

The full range — organized by depth.

Hover any block to expand. Filter by theme to re-rank.

Filter ·15 / 15 matched
01

Global Brand Strategy

Positioning · narrative · architecture

StrategyInternational
02

Go-to-Market Execution

Launch playbooks across regions

StrategyGrowth
03

Consumer Brand Growth

Scaling DTC & retail brands

GrowthStrategy
04

Omni-Channel Marketing

Paid · owned · earned · retail

GrowthMarketing Ops
05

Digital Transformation

Stack, data, and ways of working

Marketing OpsStrategy
06

P&L Oversight

Budgets up to $2M

Strategy
07

International Market Expansion

NA · EU · LATAM · MENA

InternationalStrategy
08

Performance Marketing

Paid social · search · CRO

GrowthMarketing Ops
09

Sponsorship & Partnerships

Athletes · events · co-brands

GrowthStrategy
10

Team Leadership

Building distributed teams

StrategyInternational
11

CPG Marketing

Fitness · wellness · F&B

Growth
12

Creative Direction

Campaign · brand · content

Strategy
13

Marketing Automation

Lifecycle & CRM

Marketing Ops
14

Data Analytics

Attribution · cohort · LTV

Marketing OpsGrowth
15

UX/UI Oversight

Site · funnel · brand systems

Marketing Ops
15 disciplines · 4 continents— sized by depth, not alphabetBrand · Growth · Ops
§ 04Selected Work

Campaigns that moved the needle.

Hover to read the story behind the numbers.

01
DDP Yoga2023
Wellness · Rebrand

DDP Yoga Brand Overhaul

Full rebrand and app UX redesign for a global wellness brand.

Repositioned the brand for a new generation, rebuilt the mobile app experience end-to-end, and unified content, commerce, and community under a single visual system.

Result+28% sales · +45% retention in 90 days
02
DDP Yoga2023
Integrated Campaign

Positively Unstoppable

Integrated campaign anchored by a Million Dollar Giveaway.

Built a 360° integrated campaign across paid, owned, earned and partnerships — turning a brand promise into a cultural moment with measurable revenue impact.

Result+48% sales · +28% retention in 6 months
03
Celsius2022
CPG · GTM

Celsius Global Growth Strategy

Go-to-market and influencer strategy for a high-growth CPG brand.

Architected the GTM playbook and influencer ecosystem that scaled Celsius from challenger to category leader — fueling distribution wins, retail velocity, and category share.

Result30%+ revenue growth across NA markets
04
IFBB Pro League2008–2018
Sports Entertainment · Content Media

IFBB Pro League & Bodybuilding Media

Content strategy, athlete marketing, and media production for the professional bodybuilding ecosystem.

Worked alongside legends including Ronnie Coleman, Jay Cutler, Phil Heath, Victor Martinez, and Dexter Jackson — building promotional campaigns, managing athlete partnerships, and producing media content during the pivotal transition from print to digital.

Result10+ yrs · 50+ pro athletes · national media
05
DDP Yoga × WWE / AEWOngoing
Sports Entertainment · PR · Brand

WWE, AEW & Sports Entertainment Marketing

Extended the DDP Yoga brand into the professional wrestling world through marketing campaigns built for WWE and AEW audiences.

Developed marketing strategies and campaigns that connected with WWE and AEW audiences through Diamond Dallas Page, a three-time World Champion and WWE Hall of Famer. Also collaborated on brand and content initiatives involving Jake the Snake Roberts, Chris Jericho, and Cody Rhodes.

ResultGlobal reach · cross-platform entertainment marketing · sports × wellness convergence
05 featured · many more in the archive— selected for the lessons they carryBrand · Campaign · Growth
§ 05Media & PR Reach

A voice that reaches beyond the brand.

Press, media placements, and communications that put brands in front of national and global audiences.

National broadcast · digital · entertainment

  • CNN
  • ESPN
  • Fox News
  • TMZ
  • Sports Illustrated
  • Joe Rogan Show

PR strategy, press coordination, and media relations across national broadcast, digital, and entertainment outlets.

06 flagship outlets— earned reach across categoriesPress · Broadcast · Digital
§ 06Brand Experience

Brands I've consulted.

Selected partners across fitness, wellness, consumer goods, and media.

01 — Consumer & Lifestyle Brands

08 partners
  • Celsius
  • DDP Yoga
  • SinFit Foods
  • Flex / Muscle & Fitness
  • BlackSkull International
  • Profit Sports Solutions
  • Liberty Media
  • Mr. Olympia

02 — Sports Entertainment & Media Partnerships

10 partners
  • IFBB Pro League
  • WWE
  • AEW
  • NPC
  • ESPN
  • CNN
  • TMZ
  • Fox News
  • Sports Illustrated
  • Joe Rogan Show
18 partners · two tiers— brand · mediaNA · EU · LATAM · MENA
§ 07Career Timeline

A line drawn through two decades of the industry.

From the last days of print to the AI-driven era — every chapter informs the next.

  1. 2005
    Entered Marketing & Brand Development
    Lifestyle & Media Sectors

    First chapter of the career — learning the craft from the print and broadcast era, then watching it shift to digital.

  2. 2005 — 2015
    IFBB Pro League & Bodybuilding Media
    MSC Management

    Built athlete marketing programs, event coordination, and content media strategy for the professional bodybuilding industry. Key relationships: Ronnie Coleman, Jay Cutler, Phil Heath, Victor Martinez, Dexter Jackson, NPC, IFBB Pro League.

  3. 2010 — 2015
    Sports Entertainment & PR
    WWE · AEW · DDP Yoga

    Developed marketing and PR campaigns connecting professional wrestling talent and brands to national media outlets including CNN, ESPN, Fox News, TMZ, Sports Illustrated, and the Joe Rogan Show.

  4. 2015
    Founder & CMO
    Seven Sixteen Design Marketing Studio

    Launched a marketing studio built around brand strategy, creative direction, and growth for consumer brands.

  5. 2019
    Director of Marketing & Communications
    DDP Yoga

    Led the rebrand, app UX redesign, and integrated 'Positively Unstoppable' campaign — driving record retention and revenue.

  6. 2020 — Present
    Agency Leadership & Global Brand Strategy
    Seven Sixteen · Multi-Brand Portfolio

    Continuing to lead strategy, GTM, and digital transformation for global consumer brands across North America, Europe, LATAM and MENA.

2005 → today— still drawing the line forward06 chapters · one through-line
§ 02Impact

Numbers from two decades of work.

Measured in revenue, retention, and the brands customers keep choosing.

01
0+

Years in the Industry

02
0%+

Average Revenue Growth Delivered

03
$0M+

Marketing Budgets Managed

04
0%

Average Brand Visibility Increase

05
0%

Retention Improvement — DDP Yoga Rebrand

06
0%

Sales Growth — Positively Unstoppable Campaign

§ 08Contact

Let's build something that matters.

I'm selectively exploring executive opportunities in Georgia, South Carolina, and North Carolina. If you think we'd be a strong fit, I'd welcome a conversation.

tasha@tashagascon.comlinkedin.com/in/tashacicherillo
Download Resume — PDF